The numbers are in…Look for a record breaking year ahead!!

By Laura Layden of the Naples Daily News

Jack Wert’s picture of tourism in Collier County remains rosy.

In his annual tourism report Tuesday, Wert said he expects the number of visitors to grow 1 to 2 percent over last year, setting a record.

While visitation in the first quarter wasn’t as strong as it was last year, he said other indicators point to growth this year, including an expected increase in European tourists this summer.

See link to complete article:  Naples Daily News

By the Numbers

Here’s the typical profile for visitors in Collier County:

Average age: 48

Median household income: $150,000

Saw, read, heard Collier County’s advertising message: 53.3 percent

Travel influenced by Collier’s message: 47 percent

Traveler type: 53.2 percent couples

32.2 percent family

10.2 percent single

5.7 percent ad hoc groups

 

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